Calfirfe Campaigns for Local Firewood Usage

Calfire Campaigns for Local Firewood Usage

In an effort to keep forests healthy, Calfire encourages Californians to buy their firewood locally. Teaming up with the California Task Force, Calfire began their public outreach campaign in September with the goal of informing campers, wood cutters, arborists, and the general public about the risks of using transported firewood.
Firewood transported over long distances may contain insects or pathogens that are unfamiliar to the territory where they are purchased. These life forms are invisible to the naked eye, so it is impossible to distinguish a harmless log from a potentially detrimental one. Introducing an invasive species into an environment can be very damaging, both environmentally and economically, because the environment does not have the natural defenses needed to fight off pest attack.
Calfire's campaign is taking many approaches to deterring this issue, which has increased in recent decades due to heightened globalization. By surveying campers' knowledge of invasive species in areas affected by the invasive beetle species likely introduced to San Diego County by out-of-state firewood, Calfire hopes to gain feedback that will help them target their long-term audience as effectively as possible. The campaign also includes hanging informative firewood posters in campgrounds and parks, mailing pamphlets to industry professionals, and distributing informative frisbees and playing cards to campers. 

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